The South Dakota Tobacco Control Program’s goal is to reduce tobacco/nicotine use and tobacco-related disease. We work with partners and programs statewide to educate and raise awareness related to prevention strategies and cessation services. Branding plays a key role in reaching specific audiences. The South Dakota QuitLine is our flagship service for cessation. Rethink It is our prevention focused brand. Find Your Power was developed specifically for Native American’s in South Dakota and Good & Healthy is our resource for health-related policy and programs.