Sustainability is the active process of establishing an initiative by developing relationships, practices, and procedures to make it last. Sustainability planning is critical to creating a roadmap to solving complex problems and makes your efforts better focused on achieving long-term impact.
There are several different strategies that a coalition may choose to undertake to ensure sustainability, such as:
- Sharing resources with other organizations
- Soliciting in-kind support
- Developing a system to pursue funding opportunities
Sustainable coalitions use diverse funding sources, have strong core leadership, choose activities that address continuing needs, and have influence in the community.
Use the Community Toolbox Strategies for the Long-Term Sustainability of an Initiative for more information and tools to guide sustainability planning.
Be sure to visit the Media Library for media buying best practices, downloadable evidence-based materials, and pre-printed materials you can order from the SD DOH Educational Materials Catalog.
Want to learn more about tobacco control? Our webinars are a great go-to resource.