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Priority Populations Overview

The SD Tobacco Control Program (TCP) aims to prevent youth and young adults from starting and becoming addicted to tobacco products. Additionally, there are several population groups in South Dakota who want to quit using commercial tobacco but struggle due to factors that may be out of their control. The TCP and the South Dakota QuitLine prioritize these groups by offering services and programs that address their specific challenges and needs.

South Dakota’s Priority Populations

Youth (under 18)

Young Adults (18-24)

American Indians

Pregnant & Postpartum Women

Behavioral Health

Low Income and Medicaid (SES)

Populations at Increased Risk

Smokeless Tobacco Users

Meet Our Brands

The South Dakota Tobacco Control Program’s goal is to reduce tobacco/nicotine use and tobacco-related disease. We work with partners and programs statewide to educate and raise awareness related to prevention strategies and cessation services. Branding plays a key role in reaching specific audiences. The South Dakota QuitLine is our flagship service for cessation. Rethink It is our prevention focused brand. Find Your Power was developed specifically for Native American’s in South Dakota and Good & Healthy is our resource for health-related policy and programs.

RETH